FlavorHealth, a new speciality flavour company offering natural solutions to address today’s health and wellness consumer trends, will launching its product line for the first time later.
Through innovative new flavours, technology and consumer insights, FlavorHealth’s portfolio will enable the manufacture of better-for-you foods, beverages and nutritional supplements without compromising the taste experience, it said. The company will debut its range of products at IFT 2016, which is being held in Chicago this week.
FlavorHealth develops specialty flavour systems using a variety of ingredient sources found in nature. Focused on three main areas – sugar reduction, sodium reduction and bitter balancing – the product portfolio “enables manufacturers to meet consumer demand for healthier products while keeping great taste and providing potential cost savings to manufacturers”.
The products include FlavorHealth natural sweet solutions, which will address growing health concerns around calorie and sugar intake and contribute to a sugar reduction in foods and beverages by between 30% and 50%. FlavorHealth Sweet products intensify the sweet taste of both non-caloric and caloric sweetener sources, while maintaining the same taste profile.
There is also FlavorHealth natural sodium reduction ingredients, which will allow food and beverage manufacturers – whether it’s ready meals, beverages, soups, sauces, baked goods or snacks – to reduce the sodium content of their products by 30-60%.
And FlavorHealth’s natural bitter-balancing solutions will reduce the negative taste characteristics often associated with better-for-you ingredients, like astringent tannins, plant-based proteins, high potency sweeteners and vitamins and minerals. FlavorHealth Bitter Balance products allow for 40-60% reductions in bitterness, improving the taste profile, the new company said.
“Our valued partnerships provide crucial insights to the challenges they face in meeting consumer demand for wellness and transparency,” said Christian Kopfli, CEO of life sciences company Chromocell, as well as FlavorHealth. “FlavorHealth was created to address these challenges through natural flavour solutions that allow manufacturers to provide consumers with the healthier products they want for themselves and their families.
“FlavorHealth innovation is driving healthier packaged goods,” said Shari Joslin, vice-president of commercialisation for FlavorHealth. “Through natural flavour solutions, we’re helping manufacturers tackle key consumer marketplace challenges, including sugar and sodium reduction.”
© FoodBev Media Ltd 2018
World Food Innovation Awards open for early bird entries!
Have a Food product worthy of an innovation award? Then you’re invited to enter the World Food Innovation Awards. Early bird entries submitted before 21 December receive a £55 discount.
Don’t delay – enter here today!