The investment of close to SFr50m underlines Cereal Partners Worldwide’s strategic focus on nutrition, health and wellness and will accelerate the company’s development of innovative and nutritious breakfast cereals. The construction, which started in early 2009, is nearing the halfway stage and is due to be completed by the middle of 2010.
The CPW Innovation Centre will bring together expertise from Nestlé and General Mills in the field of breakfast cereals. It will build on General Mills’ technical strengths and Nestlé’s 50 years of R&D experience in Orbe, as well as on both partners’ know-how in food processing technologies.
Part of Cereal Partners Worldwide’s global R&D network, the CPW Innovation Centre will work on breakfast cereal solutions that will deliver consumer benefits such as improved nutritional content, as well as freshness, taste and texture.
Sustainability and low environmental impact are at the heart of the building project. Local and regional construction materials are being used, such as wood sourced from environmentally responsible forest management, benefiting Orbe and the surrounding communities. Once completed, the CPW Innovation Centre will meet the requirements for Leed certification, a suite of standards for environmentally sustainable construction as determined by the US Green Building Council (USGBC).
Currently the number two breakfast cereal producer worldwide with sales of SFr2.8bn in 2008, Cereal Partners Worldwide employs nearly 4,000 people around the world.
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