“In the past few months, activists have made claims that the bottled water industry ‘manufactures demand’ for bottled water,” said Tom Lauria, IBWA vice president of communications. “But the truth is that demand for bottled water is ‘consumer driven’, and our video illustrates this important difference by giving viewers insightful background information about the industry and the true reasons of bottled water’s widespread popularity.
“I expect that this video will be an eye-opener for some people who may have only heard the false and inaccurate information being disseminated by activists.
“Lucky for us, most people use common sense and can tell when they’re being misled, or they check the facts out for themselves. A lot of information-spin on the theory of the so-called ‘manufactured demand’ can be easily researched and debunked. To save consumers time, we’re happy to do it for them.”
Source: International Bottled Water Association
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