New Zealand artesian water start-up Ō Pure has secured “a variety of strategic partnerships” that will bring the brand’s bottled water to the UK.
The nutrient-rich pure water has perfect turbidity, total dissolved solids of 89 and a natural alkaline pH of 7.8. Waters with a pH of 7.5 or greater can neutralise and wash away acidity in the cells and tissue to detoxify the skin; hydrate the body, as alkaline water is more easily absorbed at a cellular level; oxygenate and act as an antioxidant; alkalise the body’s pH level, which is beneficial as many illnesses cannot survive in alkaline environments; and enhance the body’s immune system, the Napier-based company said.
Ō Pure water has been filtering for thousands of years beneath New Zealand’s unspoiled landscape, and is sourced on the Heretaunga plains on the North Island’s eastern coast to ensure a renewable source of water. For more than 250,000 years, three intersecting rivers have formed alluvial fans across an old subsiding sea basin in the region, extending the coast eastwards. Floods and subsequent changes in course have created interlacing coarse gravel and fine impermeable bed and, along with marine sedimentation during post-glacial periods, has formed layers that extend as far as 250m beneath the surface to a limestone base. This is what gives Ō Pure its soft taste and natural blend of minerals.
The artesian water contains 3.87mg per litre (mg/l) of magnesium, 16.1mg/l of calcium, 1.16mg/l of potassium and 8.91mg/l of sodium. Available in 500ml and 1,500ml bottles, Ō Pure’s packaging is additionally adorned with artwork inspired by New Zealand’s beautiful landscape.
It is being introduced to the UK after selling out its initial stock, and the company is seeking additional commercial partners within the UK.
A brand spokesperson said: “Clean, pure water is a cornerstone of good health. Your body is mostly water, so the ongoing intake of water is essential to your every function.
“Water with a high pH 7.5+ (alkaline)… is a powerful antioxidant with surplus electrons that can ‘mop up’ the dangerous free radicals you have coursing through your veins.”
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