Newby Teas has created two new luxury blends for Valentine’s Day, as the brand seeks to appeal to “love-rich, time-poor” consumers.
From the Heart is a collection of four Valentine’s teas for “any romantic mood”: a bright strawberry and mango tisane, rooibos orange, jasmine princess green tea, and and Hunan green tea from China’s Hunan province. The gift box, containing 20 sachets, has a retail price of £20.
Newby has also launched an “iconic” Majestic Himalaya Gourmet Collection caddy that is described as “perfect for your significant other with its subtly erotic luxury caddy in rich, sumptuous gold and magenta”. The Majestic Himalaya quilted tea caddy contains mountain-grown smooth and silken black tea from Nepal, accented with muscatel scent and with a taste as memorable as its provenance. It is available as loose black tea in a 50g caddy with a retail price of £30.
Newby Teas general manager Gwenaelle Hustwit said: “There’s nothing like a gift of indulgent luxury and opulence. The English are fond of saying tea is love in a cup. Make it the best tea available in the Western world and what could feel more romantic?”
Newby Teas founder Nirmal Sethia said: “One of the things that our teas are most known for is their aroma, due to our unique packaging process. I believe that scent and romance are inextricably linked. That is why I devised the unique Majestic Himalaya tea.”
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