Swedish snacks company Nick’s has launched a new range of ice cream, which it claims contains 75% fewer calories than market-leading brands.
Nick’s new range is available in six flavours: Vanilla Bean, Chocolate, Sea Salt Caramel, Chocolate Brownie, Cookie Dough and Cookies & Cream.
According to the Stockholm County-headquartered firm, its new ice creams contain approximately 275–349 kcal per pint, compared to the 1100–1500 kcal per pint the brand says competitors’ offerings typically feature.
The firm claims it has achieved the lower calorie content by replacing refined sugar with plant-based sweeteners and reducing the proportion of fat.
“It is an exciting time for innovation in the food industry,” said Nick’s founder Niclas Luthman.
“Vegan meat substitutes no longer taste like wool. Ice cream with a fraction of the calories is as good as regular ice cream.
“Today’s development in food science is consumer-driven and consumers deserve food that is better for them. We can give it to them.”
Nick’s new ice cream range is available in Sweden, for an RRP of SEK 49.90 ($5 approx.), from grocery stores and via online retailers Mathem and Mat.se.
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