Nippon Paper Industries has confirmed that it has entered into a licensing agreement with Norwegian packaging company Elopak for the introduction of Pure-Pak carton shapes into the Japanese market.
The agreement covers the production of Pure-Pak Classic cartons with Curve feature, as well as Pure-Pak Sense cartons. The carton shapes are acknowledged for their sophisticated design and improved functionalities, the two companies said in a statement announcing the news.
New closures applied to cartons will also enhance consumer convenience. The new carton shapes have already gained proven track records for high value-added products such as dairy drinks, soft drinks, and functional drinks in Europe.
Nippon Paper Industries has produced and sold gable-top cartons under the NP-Pak brand since 1965 and is Japan’s leading company for gable-top liquid packaging cartons. The new Pure-Pak design features and shapes, as well as the introduction of the new closures, will further strengthen Nippon Paper Industries’ position in the market by meeting increasing consumer demands for improved functionality, it said.
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