Japanese food company Nissin Foods has unveiled a new limited-edition Pumpkin Spice flavour for its Cup Noodles brand across the US.
The brand states that the Cup Noodles Pumpkin Spice flavour is “saucy”, rather than “soup-based”. The new product features a pumpkin seasoning blended with sweet, savoury and spiced flavour profile.
The noodles are ready with a dash of water and four minutes in the microwave.
“After 50 years of noodle innovation, what better time to release our most unexpected flavour to date with pumpkin spice…” said Nissin Foods USA’s vice resident of marketing, Jaclyn Park. “Product innovation is at the core of the Cup Noodles brand and we are excited to launch our first-ever limited-edition flavour that is sure to cause a stir.”
The Cup Noodles Pumpkin Spice flavour will be available exclusively in Walmart shops nationwide from late October.
© FoodBev Media Ltd 2022
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