No Fear brand manager Neal Haworth said: “The functional energy category is continuing to grow at an ever increasing rate (+10.5%YOY) and consumers are constantly looking for new and exciting flavours to try. No Fear is capitalising on this growth by launching this unique flavoured product that meets with current consumer trends.
“Launching the new citrus flavour in the energy sector will offer something new and exciting for our fans, whilst also attracting new customers to the brand. The new product complements our existing ‘Storm flavour range’ perfectly. At a competitive £1 price point, the product will deliver an incremental sales boost to retailers.”
Source: No Fear
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