The redesign followed consumer research that revealed the classic design, whilst generally popular, made some feel that the contents were artificial.
Tony Gill, Del Monte commercial director, said: “The target market for the 50cl PET Just Juice range is teens and college students, along with desk and dash board diners. The new 50cl PET bottles are ideal for on-the-go consumers who want a natural, refreshing option.
“Just Juice has a strong following and we felt that giving the design an urban look would enable Just Juice help to re-engage with the teenage target market.”
The Just Juice brand is owned by Del Monte, produced in the UK under license by Gerber Juice Company.
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