The man behind Thorncroft drinks and the Yum Cha range of cordial-style iced teas has developed a new technology that “could revolutionise the way we drink tea”.
Guy Woodall’s creation, No More Tea Bags, is based on a patent-pending technology that allows for high-quality liquid teas to be contained in an aerosol-style recyclable can. This means the tea can be dispensed into a mug, hot water and milk added and the perfect cup of tea created without the need to wait for the tea to infuse.
The standard teabag has been in circulation since 1904 and accounts for more than 96% of brewed teas in the UK, meaning there is plenty of room for No More Tea Bags to shake up the country’s tea category, the brand said.
And despite its convenience, Woodall is most excited by the taste benefits that the packaging system offers.
“The convenience of not having to sit around and wait for your tea to brew is a major USP, but the technology we’ve used enables us to produce a tea with what we believe is a far superior taste to an ordinary teabag. According to research the average teabag is brewed for just 13 seconds, which isn’t anywhere near long enough to appreciate the flavour of real tea. The tea we use in No More Tea Bags is brewed for a full five minutes such that a fuller flavour is achieved. All you have to do to get the strength or size of tea you want is add more or less No More Tea Bags as required. Whether you want a strong but small mug of tea or a weaker large mug, NMTB caters for your exact needs, producing the perfect cuppa each and every time.”
It’s not just the traditional tea market that No More Tea Bags is tapping into. Alongside original and Earl Grey varieties, Guy is hoping to appeal to the ever-growing green tea market with a jasmine offering. The drink captures the taste of high-quality jasmine green tea in this convenient and easy format and, as with the Earl Grey version, is created using leaf tea, rather than fannings.
© FoodBev Media Ltd 2022
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