Yogurt brand Nomadic Dairy has launched a Chocolate and Vanilla Breakfast Bircher, which joins its existing Blueberry flavour.
The new variant features rolled oats soaked in Nomadic’s live yogurt and then combined with vanilla and chocolate.
According to Nomadic Dairy, the Bircher is a source of protein and can be enjoyed as a ‘balanced’ breakfast or snack.
Based in Ireland, Nomadic also offers a range of Yogurt & Oat Clusters, as well as Thick & Creamy Yogurts and Kefirs.
“With the breakfast occasion being the key contributor to growth in the yogurt category, this new flavour will help drive both value and volume for retailers – crucial at this difficult time,” said Nomadic’s head of marketing and innovation, Tom Price.
“In addition, while bircher’s traditionally been a breakfast option, we’re confident we can widen its usage beyond – just like yogurt. That means mid-morning and afternoon snacking, where it’s a nourishing choice to keep you going through the day.”
The Chocolate and Vanilla Breakfast Bircher is available, priced at £1.35 per 150g pot, from Co-op, Nisa and Costcutter stores in the UK.
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