NP Sweet is a sales and marketing joint venture owned equally by Nordzucker and PureCircle. NP Sweet develops and markets products that combine the natural benefits of sugar and stevia to meet the requirements for reduced calorie, naturally sweet applications.
Chief agricultural officer, Dr Niels Pörksen, Nordzucker, sais: “Since we announced our discussions with PureCircle in September, there has been a very positive reaction from our clients who are keen to access stevia sucrose as a complement to our core sugar portfolio.”
The joint venture draws on the combined resources of both parents. This provides NP Sweet with access to the scale, distribution and sugar technologies of Nordzucker, Europe’s second largest sugar producer, with the world’s leading high purity stevia technologies and product innovation of PureCircle.
Source: The Nordzucker Group
© FoodBev Media Ltd 2024