Northumbrian Fine Foods (NFF) has expanded its portfolio of Prewett’s free-from biscuits with the launch of a new Enrobed range.
The line initially includes Enrobed Vanilla Creams and Enrobed Orange Creams. Both variants feature two chocolate biscuits enrobed in thick Belgian milk chocolate, with a flavoured cream centre.
With the launch, NFF aims to address growing consumer demand for more indulgent gluten-free biscuits. The new range also aims to fill a ‘gap in the market’ for gluten-free sandwich biscuits.
Neil McAndry, managing director of NFF, said: “After successfully launching free-from ‘enrobed’ sandwich biscuits into the private label market, we understood there was an obvious opportunity in the market for these lines to be developed for the Prewett’s brand.
“2020 has seen a significant trend in indulgence and flavour, which are two key characteristics of Enrobed Vanilla Creams and Enrobed Orange Creams. Demand for sandwich biscuits is also high on the consumer agenda, which again is reflected in the new products.”
The Enrobed Vanilla Creams are available, with an RRP of £2.29, from 123 Waitrose stores in the UK.
© FoodBev Media Ltd 2020