NP Foods Group includes the companies and brands Laima, Staburadze, Gutta, Margiris and Staburadzes Konditoreja.
The acquisition will nearly double the scale of Orkla’s Baltic operations, making Orkla one of the largest consumer goods companies in the region.
“With a history dating back more than 140 years, Laima is one of the strongest confectionery brands in the Baltic region. The acquisition of Laima and other well-established brands is strategically important to Orkla, and will significantly strengthen our foothold in the region,” said Orkla president and CEO Peter A Ruzicka.
The iconic chocolate brand Laima has a market share of more than 30% in the Latvian chocolate market. The local Selga, Staburadze, Gutta, Everest, Fresh Walk and Pedro brands will also boost Orkla’s presence in the Baltic biscuits, cakes, juice, water and ready meal markets.
Orkla is already represented in the Baltic region through the branded consumer goods companies Spilva and Latfood (Latvia), Kalev and Põltsamaa Felix (Estonia) and Suslavi?ius-Felix (Lithuania), which hold solid market positions in the confectionery, ready meals and ketchup segments.
“We have a strong portfolio of local brands with leading market positions. The newly acquired companies are a good strategic fit for Orkla, and will strengthen our position as the leading consumer goods company in the region,” says Christer Åberg, CEO of Orkla Confectionery & Snacks.
“Orkla’s acquisition of NP Foods gives us access to new technology, in-depth expertise and a well-documented food and product safety system. This will allow us to develop our long-established brands further and open up new opportunities for the company,” says NP Foods CEO Rolands Gulbis.
Source: Orkla Confectionery & Snacks
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