A new quinoa and yogurt-based ‘breakfast-on-the-go’ drink will be launched in the UK following the success of similar products in Australia.
In October, we reported the launch of the Up&Go Oats2Go liquid breakfast, which prompted Kellogg and General Mills to enter the category in the US market.
Now, Nosh is marketing a beverage that combines the superfood quinoa with real fruit pieces and whole oats; it says that it has “found an innovative way to offer a solution to consumers searching for a healthy, filling and tasty breakfast-on-the-go” – a problem it has estimated 80% of young professionals face.
Available in strawberry and banana, mango and passionfruit, oats and honey and banana porridge varieties, Nosh will be listed in 320 Holland and Barratt outlets nationwide, retailing at a price of £2.50.
Nosh founder Geoff Read said: “We’ve worked incredibly hard to develop a product that stands out from anything else on the shelf at the moment. Nosh offers consumers what they really want – a breakfast that tastes good, is good for them and is available at a good price.
“Our research highlighted that a third of consumers don’t eat breakfast at home and we also know how hard it can be to find a healthy option that gives you lasting energy for the day ahead. By including oats and quinoa in our recipe we have something really special that taps into current food trends.”
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