In her new position, Jones will be responsible for strategic leadership as well as oversight of corporate marketing and branding, communications and regulatory affairs. She will lead global, multi-channel marketing for business and consumer markets, driving brand recognition and growth for NSF International.
“Elizabeth’s experience and remarkable achievements throughout her professional and military career will further define the marketing and communications strategy that will help NSF become more competitive in the global marketplace,” said NSF International president and CEO, Kevan Lawlor.
Jones has a proven track record of success, spending the past nine years as the vice president of communications for Quicken Loans and for Rock Ventures, an umbrella organisation whose holdings include Quicken Loans, the Cleveland Cavaliers basketball team, wall graphics firm Fathead and other businesses in the financial services, internet technology and sports and entertainment sectors.
Jones served 23 years in the US Navy and Navy Reserve, retiring in March 2008 with the rank of Captain. More recently, she was assigned to the press operations directorate in the office of the secretary of defence, where she developed communication strategies and responded to national and international media queries.
Source: NSF International
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