To celebrate the launch of nudie & soda, Australian soft drinks company nudie has created an interactive vending machine to sample the product.
The machine has been designed to bring to life nudie & soda’s point of difference – it’s made with 50% real fruit and bubbles. Consumers were asked a series of quirky 50/50 questions such as ‘do 50% of people want what you’re about to get now (answer: no, 100% do).’ People were invited to challenge the vending machine and if they answered at least two questions correctly they received a free can of nudie & soda.
But that wasn’t enough. nudie brought actors and brand ambassador Tim Dormer on board to bring the questions to life in key locations, as well as to surprise and delight the Australian public. Their reactions were filmed via six hidden cameras.
“It was a fantastic campaign. The core concept played into the unique proposition of nudie & soda – made with 50% real fruit (and bubbles),” said Carlie Platts, nudie chief brand governess.
“We received such positive feedback from everyone who was involved. Staying true to our nudie values, we created fun, excitement and laughter when people least expected it,” she said.
The campaign was a different direction for Tim Dormer, Big Brother 2013 winner and media personality, but was something that he really enjoyed. “This suited me perfectly. I don’t take myself too seriously and neither do nudie. We had so much fun filming and I think the end result really shows this,” he said.
nudie & soda is the first soft drink of its kind in Australia and is made with 50% real fruit juice (not from concentrate). It contains no preservatives, colours, artificial flavours or other nasties commonly found in soft drinks such as sodium benzoate, potassium sorbate and phosphoric acid. It is made using 50% real fruit, 47.5% water and less than 2.5% added sugar and natural flavours.
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