©Natural Way Food Group
US start-up Natural Way Food Group has raised $1 million in a funding round as it looks to accelerate its growth.
Based in Fayetteville, Arkansas, Natural Way Food Group manufactures ‘clean and sustainable’ nut butter products, including peanut and almond varieties.
The company claims that the Natural Way brand offers the only nut butters currently on the market that are made with olive oil, which it says offers a healthier and more sustainable alternative to palm oil.
“This capital raise will allow Natural Way Food Group to invest in all facets of our business,” said Austin Simkins, who co-founded the company in 2017 with his brother Quinn.
“We are excited to be able to expand distribution and deliver more healthy and sustainable products to market. We are also focused on investing in people, filling important positions and expanding our already great team,” he added.
The growth equity round was led by investment firm Tusk Private Investment.
Commenting on the firm’s investment in Natural Way, Tusk managing partner Aaron Pierce said: “Founders Austin and Quinn Simkins have developed a category-leading product that tastes exceptional and is both healthier for you and better for the environment.
“The unique combination of talented founders of a well-run family business, doubling revenues annually with a superior product, in a growing category segment is rare to find and we’re excited to grow Natural Way and support their continued expansion over the coming years.”
© FoodBev Media Ltd 2022
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