Green Grass Foods will follow the test-launch of its dairy-free almond- and coconut-based creamers with a new listing on Amazon, and plans to launch the product across Los Angeles later.
In May, the company began trialling two variants of its Nutpods in Seattle – the city where Starbucks opened its first store in 1971 and often labelled the “coffee capital of the world”. The trial returned three times as many sales as the company’s initial projections had suggested.
The original and French vanilla flavours will now be available from online retailer Amazon, while a hazelnut flavour remains in development. Green Grass Foods later plans to launch Nutpods in Los Angeles in July.
Nutpods features a rich and creamy texture and, unlike soy milk, doesn’t feather or separate when mixed with hot coffee or tea. The unsweetened creamer offers consumers with dietary restrictions, or those simply wanting to making healthier food choices, a way to flavour their coffee without using chemical-laden products. Nutpods are also free from soy, gluten and artificial or added sweeteners.
Green Grass Foods founder and CEO Madeline Haydon said: “Being lactose intolerant, toting around a homemade blend of coconut and almond milk was always a necessity for me. I learned early on that ‘non-dairy’ is not always what it seems. I also realised I wasn’t alone in needing an alternative that was wholesome and convenient and that fit my lifestyle. And that’s how Nutpods was born.
“As a brand, we want to make the very best first impression in the marketplace. Our goal is not for people to buy Nutpods once. Our goal is for shoppers to try us, love our rich and creamy balanced taste, love our clean label ingredients, and love the ability to sweeten their coffee as much or as little as they want, or leave it simply unsweetened. We want our customers to be able to craft that elusive perfect cup without compromises, and then buy us again next week.”
© FoodBev Media Ltd 2019
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