Nutrabolt teams up with Mars to launch Skittles energy drink

Nutrabolt has partnered with Mars Wrigley to launch a Skittles-inspired energy drink in the US, as part of its C4 Energy range.

The new beverage is designed to taste like a handful of Skittles and marks Nutrabolt’s second collaboration with Mars Wrigley, following the launch of several Starburst-flavoured drinks.

“We continue our highly successful collaboration with Mars Wrigley and the iconic Skittles brand to bring our joint fan base a brand-new candy-inspired flavour sure to energise their taste buds and add a whole lot of fruity flavour to their start of year,” said Rajaa Grar, chief digital and marketing officer at Nutrabolt.

C4 Energy beverages are made with no artificial colours or dyes, and contain zero sugar or carbs.

The drinks feature a blend of functional ingredients, including CarnoSyn beta-alanine, an amino acid “to support muscular endurance”; and BetaPower, a purified form of anhydrous betaine “to help maintain cellular hydration”.

The new Skittles flavour comes in a 16oz can and can be found at retailers including H-E-B, Albertsons, Safeway, Publix, Kroger and 7-Eleven, as well as online and at gyms across the US.