Under the terms of the distribution and cooperation agreement entered into on September 29, NutraCea will produce stabilised rice bran (SRB) for exclusive distribution by Beneo-Remy under their RemyLiVe brand in over 40 countries in Europe, the Middle East and Africa (EMEA) including Russia, India, Australia and New Zealand.
All exclusive products distributed under the arrangement will be co-branded and will carry NutraCea logos and trademarks in addition to Beneos RemyLiVe branding.
In addition to the exclusive distribution of SRB products, NutraCea will also be working with Beneo-Remy on a non-exclusive basis to develop applications and sales for its RiSolubles, RiFiber, RiBalance and Defatted Rice Bran (DRB) products.
W John Short, CEO of NutraCea, said: “We are very pleased to announce our alliance with Beneo-Remy to expand the sales of our best-in-market stabilised rice bran products. Beneo-Remy has 150 years history of rice derivatives from white rice and distributes today in over 70 countries around the globe. By combining our best-of-breed technology with Beneo-Remy’s global distribution capabilities we expect to achieve significant increases in sales and profitability for both companies.”
Source: NutraCea
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