The year ahead is set to welcome a major innovation boom in the nutraceutical industry, according to a survey carried out for Vitafoods Europe.
Researchers questioned exhibitors and visitors who attended 2015’s event about their plans for launching new products over the coming 12 months. Among exhibitors, 92% said they would launch at least one new product, with 21% planning to introduce ten or more.
Their responses reflect the fact that there will plenty of innovations to see at this year’s Vitafoods Europe, showcased both on exhibitor stands and in a wide array of visitor attractions, including two new products zones – one for ingredients and one for finished products – Vitafoods said.
Chris Lee, portfolio director for Vitafoods, said: “Vitafoods Europe 2016 will bring the whole industry together to showcase the latest and most significant new products and services in today’s nutrition market. As our research shows, innovation is very high on the agendas of both the companies exhibiting and the industry professionals who will visit. That’s why we’ve worked so hard to create such a wide range of attractions that will make it easier for visitors to find the innovations they need to help them meet the business challenges that matter most to them.”
© FoodBev Media Ltd 2024