O-I has launched O-I : EXPRESSIONS, an innovation developed for design agencies, packaging professionals and all food and beverage marketers who want to stand out and offer their consumers new reasons to love and choose their brands.
O-I : EXPRESSIONS enables late-stage design, combining the integral benefits and heritage of glass with an agile, marketing-focused capability.
O-I : EXPRESSIONS offers extreme flexibility to marketers thanks to speed, small volume print runs, mass-personalisation, vibrant saturated colours in every pantone hue, and photo-quality.
New product development cycles will be shortened giving customers the opportunity to make last-minute modifications, while the small volume runs will allow marketers to customise printing down to a single market, region, or even a single event.
A premium version of the service, O-I : EXPRESSIONS RELIEF, will also offer brands the opportunity to use customised tactile digitally printed effects, such as embossing and coloured embossing.
This will enable brands to interact with consumers through the sense of touch through cost-efficient flexible volume runs. O-I : EXPRESSIONS RELIEF takes brands a step beyond what was previously thought possible in terms of customisation and premiumisation.
The O-I : EXPRESSIONS services are planned to be commercially available by mid-2019 in Europe and shortly after in the US.
In the meantime, O-I is already available to initiate projects and discuss collaborations.
O-I : EXPRESSIONS will be present at Brau Beviale: November 13th-15th, Nuremberg, Germany – Hall 4A / Booth 4A-215
For more information visit www.discoverexpressions.com
© FoodBev Media Ltd 2021
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