O-I (Owens-Illinois) innovation project manager Steffi Lenz and European marketing communications director Melianthe Leeman talk to Bill Bruce about the range of innovations on display at BrauBeviale 2014.
These included the company’s ‘black’ glass (created through a reheating process), versiflow (for easy pouring for food products), internal embossing for beer bottles, and the new Helix development for wine bottles, allowing a twist-to-open solution while still using traditional corks. They also discussed the latest developments in the established company’s ‘Glass is Life’ campaign.
Recorded, produced and hosted by Bill Bruce, Andreas Exarheas and Shaun Weston. Subscribe to our FoodBev.com YouTube channel, or follow our FoodBev TV Pinterest board.
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