Juice drinks brand Oasis has launched a new out-of-home (OOH) advertising campaign in a bid to “recruit a fresh generation of consumers”.
The O Refreshing Stuff campaign, created by advertising agency The Corner, will also incorporate digital and social activity.
The Coca Cola-owned brand has worked with New Zealand-based animation studio Parallel Teeth to create a series of illustrations, which will appear as OOH six-sheet posters and animated digital adverts, with short videos and social content to accompany. Further content will run throughout the year, offering a humorous perspective on modern trends.
Oasis said that the adverts’ bold illustrative style provided a refreshing take on the absurdities of everyday life, and would appeal to a new demographic of teenage consumers.
Oasis senior brand manager Natalia Whitehead-Farr said: “The 2015 campaign is bold and refreshing – using animation to illustrate some of the absurd and funny truths in the everyday life of teens. Each piece of content pokes a bit of fun at a modern trend and delivers an Oasis perspective – whether that be on outdoor advertising, gym selfies, reality TV or slow motion product demos. We think this humorous approach will really resonate with Oasis consumers of all ages.”
The Corner founding partner Neil Simpson added: “We want to connect the brand with a new generation of consumers, through an observational take on the modern world. Oasis is refreshing, entertaining and distinctive, because it says what a lot of our audience are thinking.”
© FoodBev Media Ltd 2022
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