Cranberry juice brand Ocean Spray has added two new beverages to its product portfolio: organic 100% juice blends and pure cranberry (unsweetened) 100% juice.
The blends line is a combination of North American cranberries with other organic fruit juices. It is available in three flavours: cranberry, cranberry apple, and cranberry blueberry. An 8oz glass is said to be the equivalent to one cup of fruit.
Ocean Spray said that each one litre bottle of the the pure cranberry (unsweetened) juice provides the health benefits from the juice of ‘more than 900 cranberries’.
The juice can be enjoyed on its own or added to smoothies or sparkling water ‘for an extra health boost’.
Ocean Spray director of beverage marketing Patrick Cramb said: “By adding organic and pure (unsweetened) beverages to our line-up, we’ve rounded out our portfolio of good-for-you juices and juice drinks.
“We continue to develop innovative products to deliver the cranberry’s healthy attributes in formats that fit the lifestyles of consumers around the world.”
Both lines are available in the US, with the juice blends retailing at $3.99 per 1 litre bottle and the pure cranberry at $5.98 per 1 litre bottle.
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.