Ocean Spray has released a new range of cranberry snacks that is designed to help UK consumers to increase their fibre intake.
Containing only 86 calories per 30g portion, the Fibre Boost Cranberries line includes four flavours: cranberry, mango-flavoured cranberry, cherry-flavoured cranberry and orange-flavoured cranberry.
The new offerings contain 7.5g of fibre per serving and can be enjoyed as a snack or added to cereal, porridge and salads.
Caroline Bethell, managing director of Ocean Spray Europe, said: “Berries, and specifically cranberries, have always been at the heart of Ocean Spray’s offering and we know that they have incredibly strong health benefits that go way beyond support for urinary tract health. Which is why at Ocean Spray we are reasserting these credentials to become a leading health and wellness brand in the UK.”
Bethel added: “There is a clear trend in sales of naturally healthy foods, which has accelerated due to Covid, and we know demand for cranberry-based products is high among consumers who understand the health benefits of this superfruit. We see Fibre Boost Cranberries as an opportunity for retailers to excite consumers about cranberries as a snack.”
With an RRP of £2.49 per 120g, the Fibre Boost Cranberries range is available in Waitrose and launches into Tesco in September.
© FoodBev Media Ltd 2021
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