The UK retailer’s product is a limited edition winter ale made by the East London Brewing Company, which is infused with cinnamon, ginger, cloves, orange peel, nutmeg and vanilla.
Oddbins managing director Ayo Akintola said: “Consumers appreciate local, artisan, tasty beers with character. This trend is a result of the big beer companies that make bland, mass-produced and uninspiring products.”
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