Old El Paso enters snacking category with corn chips

General Mills has announced the release of its new Old El Paso Fiesta Twists in the US under its Old El Paso brand.

The light corn twists come in three flavours true to the Tex-Mex-inspired brand: Queso, Zesty Ranch and Cinnamon Churro. The crunchy chips mark Old El Paso’s entrance into the snack category and the chip aisle with both sweet and savoury options.

The ‘twist’ shape provides a crispy texture with maximum flavour and was selected by the brand after consumer research and testing.

“Old El Paso fans trust us to help make taco night a breeze with our seasonings, meal kits, tortilla shells and other products,” said Ryan Harrington, VP of Walmart Sales, General Mills. “We’re excited to expand our offerings and bring our consumers bold, new flavours to the snack aisle.”

Old El Paso Fiesta Twists are available at Walmart for an RRP of $3.48.