Arla Foods has concluded a three-month campaign as part of its Anchor brand of butter, aimed at improving baking provisions in British schools.
The Anchor Baking Kits initiative saw a £0.10 contribution from every pack of Anchor block butter and unsalted block butter between March and the end of May.
A total of 92,500 aprons, mixing bowls and spoons were donated to 6,033 primary schools across the country, representing on average more than 15 pieces of kit per school. Anchor claimed that the campaign would be a boost to cookery classes in schools such as Herm Island School, in the Channel Islands, which is the UK’s smallest school with just eight students and a single teacher.
Anchor brand manager Jennifer Brown said: “This has been a great campaign for Anchor Baking. We’ve not only managed to help schools with resources they desperately needed, but we’ve hopefully encouraged the younger generation to enjoy baking both at school and at home.”
Arla yesterday unveiled a new television marketing campaign in the UK, which will focus on the relationship that the company has with its farmer-owners when it debuts at the beginning of next week.
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