On-the-go breakfast brand Moma has adopted a new visual identity and packaging design from BrandOpus.
Launching in retailers next month, the redesign builds upon the brand’s existing “punchy” colours to establish a vibrant personality and aid navigation across the range. It accompanies a change in retail focus for the brand, and incorporates a new logo and travel cues that reflect the urban, up-and-go lifestyle of its target demographic. Moma produces a range of porridge, bircher muesli and oat shakes.
According to the London-based agency, the new look was designed “to drive meaning and personality into the Moma identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for growth.”
BrandOpus executive creative director Paul Taylor added: “Moma is a great brand that we could really relate to. The passion and ambition behind the business has made this project an exciting and fulfilling journey. We have high hopes that the new design will carve out an even more distinct space for Moma at fixture and beyond.”
Moma founder Tom Mercer said: “It’s been a pleasure working with BrandOpus; throughout the whole process they’ve felt like one of the Moma team. They understood the brand straight away, injecting fresh perspective and really bringing Moma to life across all our different pack formats. The redesign has also helped to create a buzz amongst our customers, who can’t wait to see Moma’s new look.”
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