One Brands has added to its protein bar range with the launch of a white chocolate truffle variant which, it says, is “ideal for breakfast, an everyday snack, or anytime on the go to boost protein intake”.
The bar features white chocolate with dark chocolate drizzle on top and dark chocolate chips in each bite. Like all of One Brands’ bars, the new flavour has 20g of protein and 1g of sugar.
One Brands CEO Peter Burns said: “We observed significant growth in the white chocolate segment over the past few years and knew that this flavour profile would be a natural addition to our current roster of guilt-free indulgent bars.
“We are thrilled to introduce white chocolate truffle as the first flavour of its kind in the bar category and look forward to offering consumers another way to fuel their active lifestyles with our signature, unmatched taste and texture.”
White chocolate truffle joins other bars recently introduced by One Brands, including a peanut butter chocolate cake variant and red velvet cake flavour.
Earlier this year, the US brand also launched a new range of high-protein snack bars called One Basix Bars, which are naturally sweetened and gluten-free.
One Brands white chocolate truffle bars will be available this month in the US with a recommended retail price of between $2.49 and $2.79.
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