Ethical water producer One Water has revealed a new design for its shrink wrap packaging for its still and sparkling water multipacks.
The stripped-back design has been introduced in line with the company’s signature brand colours with the leading image being a magnified view of splashing water, “aiming to mirror the beauty of the world’s most precious resource,” the brand said.
All of One Water’s profits are donated to funding water projects in Africa, such as securing safe water sources for remote Angolan communities and donating £1m’s worth of water provision to refugees in the Turkana, Wajir and Dadaab regions of Kenya.
One Water managing director Duncan Goose said: “Our water is bottled from the source within four seconds and we wanted the purity of our 100% British water to be reflected within the new design of our shrink wrap.
“We feel that the look of our new packaging is unique and will stand out to shoppers amidst the busy shopping landscape.”
© FoodBev Media Ltd 2024