There’s a real feel of ‘back to nature’ in recent packaging innovations, which ties in and moves on recent sustainable trends.
Oneglass wine from Yesst in Italy, which comes in a single-serve, bottle-shaped pouch, has been launched in time for summer. It fits recent consumer trends of new entrants into consumption when out and about, as it’s lighter to carry than a wine bottle, making it perfect for country picnics, camping and festivals. Not only does it have less material weight than glass, it’s also convenient to dispose of, carefully assisting environmental concerns.
The popularity of compostable packaging could be growing. Sun Chips from Frito-Lay in the US has been launched in a fully compostable, metallic film bag. To increase appeal, the bag itself is advertised as being noisy and ‘crunchy’.
Trying to get a product to stand out among a sea of other products that are similar is a problem facing the manufacturers of products such as eggs, bread and milk. Dutch company Rondeel created a buzz around their eggs by launching a completely different type of packaging.
The Albert Heijn Puur & Eerlijk Rondeeleiereneggs comes in a highly innovative coconut fibre foldable tray that looks different to the other egg cartons on the shelves, and also breaks the mould by containing seven eggs rather than six or 12.
With the economic downturn still affecting manufacturers and shoppers’ budgets, new packaging that doesn’t cost the earth is vital.
Andrew Streeter is director of Pack-Track.
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