Quintessential Brands-owned Opihr Gin has unveiled a new format of its ready-to-drink Gin & Tonics, available in the UK from the end of August.
The beverages combine Opihr’s spiced London Dry Gin with a ‘quality’ tonic pairing and will be sold in ‘convenient’ 250ml cans. The brand currently offers a miniature bottle RTD format.
With an ABV of 6.5%, Opihr’s latest RTD offering comes in two flavours: Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange.
The launch will be supported by an integrated marketing campaign, including in-store, digital, PR, and social media activity.
“With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr RTD cans,” said Quintessential Brands UK marketing director, Russell Kirkham.
“Not only do they look great with a bold and colourful, eye-catching design, but the two great-tasting flavours mean that consumers can enjoy a bar-quality gin, while on the move.”
“With bars and restaurants still navigating how to operate safely and effectively under the latest Covid-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware.
“In this vein, we’re also looking to support our on-trade partners as they reopen with the new Opihr RTD cans.”
Opihr’s new RTD cans will launch in Tesco on 31 August 2020, with an RRP of £2.00.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!