Whey protein manufacturer Optimum Nutrition (ON) has announced the launch of a ready-to-drink, whey protein isolate-infused water.
ON protein water contains less than 2g of carbohydrates, zero fat and sugar, and is low in sodium. The new product is available in three refreshing flavours – icy blue raspberry, orange freeze, and tropical fruit punch – and is appropriate for consumption pre-, during or post-workout for hydration and support of muscle growth and recovery.
“We believe ON Protein Water will change the way athletes and fitness enthusiasts supplement their daily protein intake,” said Saverio Spontella, director of North America marketing for Optimum Nutrition. “They now have a choice between our huge variety of great-tasting ON protein powders and a highly portable, light and refreshing sports nutrition drink. The signature ON approach is to deliver on both taste and nutritional benefits like no other brand, and our protein water formula does that.”
Each 16oz bottle delivers just 80 calories and contains 20g of fast-absorbing whey protein isolate and 4.5g of branched chain amino acids (BCAAs). Whey protein isolate is the purest form of whey protein, the brand pointed out, and is considered a complete protein, with all nine essential amino acids including BCAAs. ON Protein Water’s naturally occurring BCAAs help to kickstart protein synthesis for muscle repair and recovery, ON said.
Protein Water will arrive on retail shelves across the US by mid-April and is available where existing Optimum Nutrition products are sold, including speciality sports nutrition retailers, gyms and online.
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