Organix Goodies is preparing to roll out a completely new look for its range of snacks for young children, accompanied by the introduction of a new fruit bar.
Organix Goodies chunky fruit bars are made from 100% organic fruit, and will be introduced into major retailers by April. They will be available in banana and date, and apple and date varieties, as a pack of six 17g bars priced at £2.49.
Made up of five tearable chunks, they represent the “ideal portion size” for toddlers and are sold with the company’s signuatrue “no junk” guarantee, which the company claimed reassures parents that the fruit bars contain no added sugar, artificial colours or flavourings.
Featuring “simple graphic shapes” and colourful illustrations, the new packaging will be introduced gradually over the next four months. The redesign will provide “greater standout on shelf” and help parents navigate through the product range, according to Organix’s senior brand manager.
Kate Orman said: “Our Goodies snacks are having a positive impact on stretching the amount of time mum is spending on the baby aisle. The new Goodies redesign will ensure the range really shouts from the shelf, and our new Goodies chunky fruit bars will ensure we continue to offer parents more variety and choice in the foods they love.”
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