Orkla’s European subsidiaries have unveiled a range of innovative new products for the Nordic, Eastern European and Central European markets.
New products released include plant-based ice cream from Naturli’, plant-based meat alternatives, new snack bars and new flavours in the Grandiosa pizza portfolio.
Grandiosa has introduced a new Take Away product line, which includes flavours such as ham & pepperoni, while the brand has also released a Grandiosa Calzone for the first time, which will be available in Norway.
Other new products for the Norwegian market include an extensive array of snacks, including New Energy bars, made with dark chocolate, palm-oil free Troika chocolate bars and KiMs Friendchips potato chips.
Meanwhile, the Danish Naturli’ brand is introducing a range of plant-based ‘hamburgers’, which are made with a recipe which utilises soybeans as the primary ingredient.
The brand will also be releasing a plant-based, dairy-free ice cream which creates a new twist on the traditional Koldskål dessert, as the brand has substituted buttermilk for almond milk to make the product.
Arve Heltne, senior vice-president of Orkla Marketing & Innovation said: “We are now launching vegetarian foods from Anamma and Naturli’ in several new markets, and Danish consumers will be able to enjoy Naturli’ plant-based ice cream in cups.
“Naturli’’s plant-based alternative to minced meat has been well received in the market, and is now also being launched in Sweden, Germany and Australia.
“Our Swedish brand, Paulúns, is a hit in a growing number of countries with its natural, healthy and flavourful products. Now we’re also launching Paulúns Knekkebrød crispbread made from root vegetable flour, Paulúns bars and Paulúns Supermüsli in Lithuania, Latvia and Estonia
“At the same time we are introducing Swedish Anamma’s range of vegetarian products in new markets, including Lithuania.
“The trend towards healthier products can also be seen outside the Nordic region. One example is Adazu and Taffel whole grain snacks with 30% less salt, which we are launching in Latvia and Lithuania.”
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