Oumph has launched its plant-based version of döner kebab meat, Oumph Kebab Döner Style, in Iceland stores across the UK.
The new product is made from pea protein and shaved like traditional kebab meat. It is also 100% plant-based and gluten-free.
Domenico Speciale, general manager UK at Livekindly Collective, said: “We are proud to share the newest plant-based innovation from Oumph with all fast-food lovers in the UK”.
He continued: “When I first tasted it, I could not tell it apart from kebab meat. It truly delivers on the taste and texture of your favourite döner. It’s so easy to cook that we know consumers will love the opportunity to enjoy a plant-based version of their takeaway favourite at home”.
Oumph Kebab Döner Style is available nationwide in Iceland and The Food Warehouse at a recommended retail price of £3 per 280g bag. The product will be released in other retailers across the UK soon.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial