Oumph has launched its plant-based version of classic Swedish meatballs into the UK market through Ocado.
Oumph Balls are made from soya beans and are free from gluten and dairy. The vegan meatballs are reportedly high in fibre and suitable for lots of dishes.
The plant-based meatballs mark the latest Oumph product to land in Ocado stores, after the brand secured distribution in the online grocery store last year.
Tom Gray, buyer at Ocado, said: “We’re really pleased to be able to offer our customers a new product from Oumph. The Oumph Balls are an exciting addition to the collection and allow us to extend our huge range of vegetarian and vegan products.”
Last year, Oumph was acquired by plant-based food collective Livekindly Collective, which owns brands such as Fry’s, Like Meat and No Meat.
Domenico Speciale, general manager for Livekindly Collective in the UK, said: “The rapid growth of plant-based products continues. The brands within the Livekindly Collective are made to appeal to vegans, vegetarians, flexitarians, meat reducers and meat-eaters alike.”
Oumph Balls are retailing for £3.50 per 280g bag at Ocado.
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© FoodBev Media Ltd 2020
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