2018 saw some in-depth insights from our team here at FoodBev, from interviews with CEOs from innovative start-ups, to thought-provoking opinion pieces spanning topics across the food and beverage industries.
Take a look below at a top five selection of some of FoodBev.com’s most timely and significant feature articles published in 2018.
‘More education needed around post-consumer plastic waste’
Bill Bruce examined the need for education surrounding plastic use, and contended that it is not the fault of the plastics industry, beverage industry, or retailers, but the convenience-led, throwaway society that consumers have become accustomed to.
This feature does on to discuss how legislation may not have as much as an impact on recycling rates as educational programmes do for consumer knowledge. We’ve placed it in the top five for 2018 as PET is still an ever-popular choice for beverage customers, but with that comes the need for education in order to uphold sustainability.
‘BrewDog’s Pink IPA shows how futile it is to advertise by gender’
FoodBev’s Alex Clere explored how BrewDog’s Pink IPA, introduced to target female consumers, was received at the time of publication. This feature detailed the difficulties of brands targeting consumers by gender, and how the pitfalls can create a mixed reaction just as BrewDog’s Pink IPA did.
How incubators and awards schemes can help your start-up
Megan Kindelin, awards marketing executive for FoodBev Media, details how start-ups can benefit from the guidance of incubator schemes, and the publicity and brand recognition that award schemes can bring.
This featured article gives a breakdown of the various stages start-ups must undertake before considering incubator and awards schemes for their food or beverage business.
Interview: Start-ups can change the future of food, says Mr Lee’s
Kicking off our CEO series of features, Harriet Jachec interviewed Damien Lee, CEO of organic instant noodle startup, Mr Lees, about the challenges and delights of pursuing a start-up in the food and beverage industry.
This particular feature explores the background to setting up Mr Lees and where Damien Lee plans to take this venture in the future.
Interview: The ‘sugar busting’ drink that regulates blood sugar
This is included in our yearly round-up due to the nature of the product highlighted and the story behind its creation.
At FoodBev, we source innovative approaches to food and beverages, and Good Idea is a great example of how companies can use their expertise to seek out gaps in the market in response to current legislative and consumer behaviours.
This feature also explores the experience of releasing a new beverage product into a competitive US space, and how to overcome challenges presented with novel approaches to marketing.
© FoodBev Media Ltd 2022
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