Plant-based snack brand Outstanding Foods has raised $5 million in a financing round led by SternAegis Ventures.
Los Angeles Laker JaVale McGee is also joining Outstanding Foods’ cohort of celebrity investors, which currently includes names such as Calvin Cordozar Broadus Jr. (Snoop Dogg).
The LA-based company produces PigOut Pigless Pork Rinds, a ‘guilt-free’ vegan alternative product, which launched earlier this year. The brand says it is preparing to expand its portfolio following this latest funding round.
The capital raised will be used to facilitate faster R&D and support retail expansion, team development, and nationwide marketing.
“This funding provides us with the opportunity to reach more consumers and give them more ways to snack on great-tasting, healthy, plant-based snacks,” said Bill Glaser, CEO and co-founder of Outstanding Foods.
“Consumers have been freaking out over our PigOut Pigless Pork Rinds that are addictively delicious and have the same protein content as beef. Soon they’ll be able to experience other Outstanding snacks that we feel will be game changers.”
JaVale McGee added: “PigOut Rinds are one of the best snacks I’ve tried. You’d never know they’re plant-based and packed with clean protein to keep you fuelled. I’m excited to join their team.”
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!