Natural recovery drink Overhang has been made available in a smaller bottle, specifically targeted towards the convenience channel.
The 250ml format has already secured listings with Spar and Central Convenience Stores, and comes a year after the launch of Overhang, which claims to help consumers recover from the night before.
Overhang director William Wilkinson said: “We are excited to be launching our 250ml variant, which we feel will open doors to a new cross-section of consumers. We have had some great uptake from convenience stores across the country since Overhang first launched last year and this move sets in stone our commitment to the sector.
“The lower price that comes with the smaller bottle should be attractive to consumers and we hope it will encourage those who might not have tried Overhang to give it a go.
“The smaller version will also make it more practical to fit into the fridge sections, allowing those in need of an impulsive Overhang to ‘grab and go’ without the need to chill at home beforehand. As the industry moves away from sugary soft drinks and towards healthier options, we feel that Overhang is the perfect option for consumers in need of a pick-me-up.”
Darren Jones, category controller for Spar, said: “We are very excited to be launching Overhang in our Spar stores. We like to work with new suppliers who bring true innovation to the category and we feel Overhang has a unique edge that will add something special to our drinks range!”
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