Ovio has launched its new Infusion range of organic olive leaf drinks, following the success of its olive leaf supplements.
Available in cucumber and juniper, strawberry and elderberry, and lemon and mint varieties, the drinks offer “a healthy alternative to sugar-laden drinks”, the brand said, and are low in calories with no added sugars. Launching this month, it will be sold through retailers including Holland & Barrett, and Ocado.
The range combines the natural benefits of the olive leaf, which contains more antioxidant capacity that many tested herbs and superfoods and is packed with both polyphenols and flavonoids. The key ingredient is the olive leaf extract oleuropein, which contains greater antioxidant power than green tea, vitamin C or açaí and goji berries. The extracy is then “carefully blended with delicious fruits and plant extracts” for a beverage that provides energy, supports the immune system and detoxes the body.
Ovio founders Dom and Susan said: “Living in Italy, our young family embraced the healthy Mediterranean way of eating… and enjoyed the health benefits of amazing olive tree food products for some time. We discovered that there is a mass of impressive positive health benefit research on olive tree products but that very few high quality natural palatable and easy to take liquid supplements or drinks [provide].”
“What could be more natural than olive leaf water infusions,” Ovio continued, “bringing a key building block of the Mediterranean diet to you as liquid supplements and functional drinks.”
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