US snack brand ParmCrisps has entered the plant-based category with its new range of dairy-free cheese crisps.
Known for its crackers made from 100% real oven-baked cheese, the new gluten-free snack offers consumers a plant-based option.
Made from 100% dairy-free cheese, Plant-based ParmCrisps have been developed and launched in partnership with Whole Foods and its parent company Amazon. The two will have an exclusive on the item this year.
Certified vegan, the new line will come in two flavours: Sea Salt and Cracked Black Pepper.
“The ParmCrisps innovation strategy has always been developed with the consumer top-of-mind,” said Sam Kestenbaum, CEO of ParmCrisps.
He added: “When we noticed a trend towards plant-based snacking, we partnered with Whole Foods to create a solution for both our consumers and our retail partners. Plant-Based ParmCrisps is that solution, and it tastes so good that we’re confident both mainstream and plant-based consumers will fall in love.”
According to data from SPINS, the last 52 weeks have proved ParmCrisps as the number one cheese crisp brand in both the natural and grocery category, as well as the natural channel’s fastest growing brand in the entire cracker set.
From October, the plant-based cheese crisps will be available to purchase from Whole Foods stores nationwide for an RRP of $4.79.
© FoodBev Media Ltd 2019