Indian food brand Patak’s has partnered exclusively with Tesco to bring its first Indian frozen ready meal range to UK supermarkets.
The brand has launched a six-strong range of microwaveable and traditional oven-cook curries – including beef madras, chicken korma, chicken vindaloo, king prawn balti, vegetable jalfrezi and chicken tikka masala. Featuring Patak’s spice blending expertise, the range will be made by The Authentic Food Company, under licence from AB World Foods Limited.
In line with all Patak’s products, the new curries are free from artificial colours, flavouring and preservatives. The premium curries are all served with a separate pilau rice accompaniment in a twin compartment, microwaveable and oven-able tray. The ultra-convenient range allows consumers the chance to enjoy a high-quality Indian meal at home in just ten minutes, Patak’s said.
They are available in Tesco outlets nationwide at a retail price of £2 per 425g pack size.
AB World Foods head of product development Chris Crosby said: “Patak’s have pioneered curry in Britain for almost 60 years and the new selection sets out to raise the bar in the ethnic frozen ready meal category. We’re bringing the same quality and depth of flavour to frozen curry that we’ve always offered with our curry sauces.”
© FoodBev Media Ltd 2022
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