The six new iced tea varieties are crafted from green, oolong, white and black teas. Five of the six are complemented with all-natural flavours such as peach, mint, citrus and honey to accentuate the flavour characteristics inherent in each tea.
The result is a ‘true tea flavour’, ranging from light and delicate to robust and full-bodied depending on the tea variety.
“We’ve taken everything we know from our 43 years in the tea business and crafted unique recipes that bring out the best flavour in each iced tea,” said Eliot Jordan, Peet’s Tea Master of nearly 20 years. “It took us about five years to perfect this and get true tea taste into a bottle, but I think we finally got it right.”
In the process of developing the exacting recipes, Jordan has cupped countless whole leaf teas from around the world and tinkered endlessly to create just the right tea blends.
According to Chris Lansing, vice president/general manager at Peet’s, cold tea is the primary way in which people consume tea in the US, and over the last several years, the bottled tea market has grown steadily at about 15%.
“Our bottled iced teas are everything you’d expect from Peet’s – extraordinarily high-quality tea brewed so that the real taste of the tea shines through,” said Lansing. “The refreshing true tea taste stands out among the many ‘tea sodas’ that are sugary or artificially flavoured.
“What many people don’t know is that Alfred Peet, our founder, started in the tea business before becoming internationally renowned for his coffee. We’re excited to have finally captured the extraordinary quality and taste of our teas, cold in a bottle, for the first time.”
Peet’s Bottled Iced Tea comes in a 15oz glass bottle. The teas are initially available at 25 Peet’s retail outlets in northern California, Raley’s, Bel Air, Nob Hill and Nugget Markets grocery stores in California and Nevada, as well as select Whole Foods stores. The teas are also available at select Costco stores (all in northern California).
The six varieties currently available include:
Source: Peet’s Coffee & Tea Inc
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