Fairfood International, a non-profit lobby organisation, encourages food and beverage companies to live up to their responsibility and make their products more sustainable.
Lobbying multinational companies to change their production and trade methods requires tremendous public support, so the organisation is launching its viral video campaign – ‘Face Your Food’ – to rally support.
The campaign invites people from across the world to film themselves while eating. The video is then automatically slowed down and played backwards. According to Fairfood, this asks the question, where does our food come from?
You can participate in the campaign at this link.
Will you be making a video of your own? Please leave a comment below.
Source: Fairfood International
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