Pepperidge Farm, a division of Campbell, has expanded its Goldfish cracker snacks lineup with the introduction of Goldfish Mega Bites.
Goldfish Mega Bites come in two flavours: Sharp Cheddar and Cheddar Jalapeño. The new additions, which are geared toward adults, are 50% larger than regular Goldfish.
Campbell Snacks chief marketing officer Janda Lukin said: “This is the first time Goldfish has created a snacking experience specifically with ‘Grown Up’ tastes in mind. We’re at the start of a new chapter for the brand and are expanding our offerings and appeal to all age groups…while remaining a snack for all families.”
Goldfish Mega Bites will roll out at major retailers for an SRP of $2.69 per 5.9oz bag.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.